The Villager Magazine Story
In 2007 we started a small children’s performance group in Cedar Hills, Utah and needed to advertise. In researching our options, we found that direct mail advertising options were expensive because the distribution areas were much larger than we needed. We tried door hangers and flyers, and even though they were effective, they were incredibly time consuming and often inconvenient for our small staff.
From our frustrations came the idea for a small, local advertising publication that would mainly target our local community in Alpine, Highland and Cedar Hills. We made it affordable for small business owners and designed it to present the high quality we were looking for when representing our own business.
Due to the success local businesses were having with us and because feedback from the community was so positive, we decided to share our concept with other communities. We found that targeting local zones with advertisements mainly from businesses located within the same zones is an effective way to excite people about shopping locally. It also brings added success to local business owners.
As the years have passed, we’ve added new zones, each with their own magazine targeted specifically to them. Here are the zones to which we currently distribute:
- Alpine, Highland, Cedar Hills, East Lehi
- Saratoga Springs, Eagle Mountain and west Lehi
- American Fork, Pleasant Grove, Lindon and north Orem
- South Orem
- Spanish Fork, Springville, Mapleton, Payson and Santaquin
- Riverton, Herriman and Bluffdale
- South Jordan
Because of the support from these communities, our distribution has grown from 10,000 to over 190,000 with much more growth to come!
We owe our success to the amazing business owners who took a chance on us from the beginning as well as the loyal consumers who chose to support local businesses who have advertised with us.
Our hope is that Villager Magazine will be a welcomed asset in all of the communities in which we market while helping to build a sense of local pride, loyalty, and a thriving economy.