Ad Design Specifications
CONDITIONS FOR PRINT-
All print-
Specifications:
• Send files in both pdf and tiff formats
• Images must be in CMYK mode (text 100% K) with no spot colors
• Large areas of black should be “supported black” (C=40, M=40, Y=40, K=100)
• All images must be 300 dpi at actual size (high resolution)
• When creating a pdf please outline fonts. No downsampling or flattening
• Special fonts must be e-
| Ad Size | Width | Height | |
|---|---|---|---|
| 1/4 Page | 2.317″ | 3.817″ | |
| 1/2 Page | 4.76″ | 3.817″ | |
| Full Page | 4.76″ | 7.76″ | |
| Full w/ Bleed* | 5.5″ | 8.5″ | |
| 2 Page Spread* | 11″ | 8.5″ |
*Add .125″ Bleed on all sides
IF WE ARE DESIGNING YOUR AD:
Your ad cost includes free ad design with 1 proof and 1 revision (fees apply for further changes). We allow the option of 1 free ad redesign every 3 issues. If you want to change your ad before then, additional fees may apply.
COPYRIGHT POLICY
Please do not use images taken from the web unless they are purchased (i.e. From Shutterstock.com). Because of copyright issues, we will not scan any photos or other material for use in ads.
E-
Please e-
• Concept for your ad (basic idea or theme)
• A slogan that supports your concept (optional)
• Sketch of desired layout
• Your logo (include your tag line)
• Photos or graphics (send individually in jpg or tiff format, at least 300 dpi)
• Ad copy (text––what you want your ad to say)
• Color ideas for background and other elements
• Your special fonts (if you have any)
CREATING YOUR AD
Consider the following:
• Identify your target audience and how to appeal to them
• List your strongest selling points
• Choose a concept and effective offers to support the concept
• Use images when possible (we provide stock images at $10 each)
• Create a reason to buy now
• Keep ad simple and easy to understand
• Use bullets to break up copy (text)
• Tell your reader what to do by including a call to action