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Ad Design Specifications

CONDITIONS FOR PRINT-READY ADS

All print-ready ads must meet the approval of the Villager Design Department. We may recommend changes for you to make regarding your ad design or we can make the changes for you at no charge.

Specifications:
Send files in both pdf and tiff formats
Images must be in CMYK mode (text 100% K) with no spot colors
Large areas of black should be “supported black” (C=40, M=40, Y=40, K=100)
All images must be 300 dpi at actual size (high resolution)
When creating a pdf please outline fonts. No downsampling or flattening
Special fonts must be e-mailed to us if they are not sent as outlines

Ad Size Width Height
1/4 Page 2.317″ 3.817″
1/2 Page 4.76″ 3.817″
Full Page 4.76″ 7.76″
Full w/ Bleed* 5.5″ 8.5″
2 Page Spread* 11″ 8.5″

*Add .125″ Bleed on all sides

IF WE ARE DESIGNING YOUR AD:

Your ad cost includes free ad design with 1 proof and 1 revision (fees apply for further changes). We allow the option of 1 free ad redesign every 3 issues. If you want to change your ad before then, additional fees may apply.

COPYRIGHT POLICY

Please do not use images taken from the web unless they are purchased (i.e. From Shutterstock.com). Because of copyright issues, we will not scan any photos or other material for use in ads.

E-MAIL YOUR AD DESIGN ELEMENTS

Please e-mail the following elements to: info@VillagerMagazine.com


Concept for your ad (basic idea or theme)
A slogan that supports your concept (optional)
Sketch of desired layout
Your logo (include your tag line)
Photos or graphics (send individually in jpg or tiff format, at least 300 dpi)
Ad copy (text––what you want your ad to say)
Color ideas for background and other elements
Your special fonts (if you have any)

CREATING YOUR AD

Consider the following:

Identify your target audience and how to appeal to them
List your strongest selling points
Choose a concept and effective offers to support the concept
Use images when possible (we provide stock images at $10 each)
Create a reason to buy now
Keep ad simple and easy to understand
Use bullets to break up copy (text)
Tell your reader what to do by including a call to action