#1 – It works! Feedback from hundreds of business owners who have advertised in Villager Magazine reported great results.
#2 – It’s local and targeted. People like to support local businesses. Studies show the majority of consumers purchase goods and services within a relatively short distance of where they live and work. Each edition of Villager Magazine is distributed in zones consisting of 20,000 to 25,000 homes and businesses so advertisers can target their most likely customers.
#3 – It’s small & keep-able. It sits nicely on a table, in a purse, or in a car and doesn’t beg to be thrown away like most junk mail.
#4 – It’s unique. It doesn’t look like typical junk mail and advertisers get more attention because of it.
#5 – It’s affordable. A commitment has been made to keep prices down so they will remain affordable for all business owners.
#6 – It appeals to women. Villager Magazine is especially appealing to women, who are the primary buyers of goods and services in most families.
#7 – It’s presented with high quality. With glossy, thick pages of classy-looking ads (plus inserts), Villager Magazine is hard to resist. Ads are kept modest and in good taste in an effort to help them appeal to everyone.
#8 – It increases perceived value. Testimonials from consumers say the advertisers in Villager Magazine look better to them because Villager is upscale and classy.
#9 – The variety in it is an asset. The number of competitors in each issue are limited to help it be more appealing to viewers and prevent advertisers from getting a watered-down response.
#10 – It has a big audience. Villager Magazine is distributed by mail to all cities in Utah County and parts of Salt Lake County. Advertisers say they regularly hear from friends and family how much they like seeing their ads in Villager, and many advertisers use Villager Magazine themselves.